BTS in Tourism
Bac+2
EN INITIAL OU ALTERNANCE
The BTS in Tourism program, with a Specialization in E-Tourism Innovation, is a two-year program that trains professionals to welcome, advise, and assist travelers while mastering the industry’s digital tools…
Duration
2 Années
Output level
Bac+2
Format
Initial ou Alternance
Campus
Paris
Back to school
Non spécifié
Language
French
Employability rate
90%
Introduction
Turn your passion for travel into a career with a vocational BTS in Tourism.
The BTS in Tourism at Honest Inn Academy in Paris is a two-year post-high-school program that prepares students for careers in tourism through career-oriented instruction and a specialization in E-Tourism Innovation. Available as a work-study program, this course enables students to acquire skills in hospitality, consulting, marketing of tourism services, and proficiency with the industry’s digital tools.
The BTS in Tourism program also develops a solid understanding of regional tourism markets and key industry players, while training students in web content creation, online reputation management, and online booking platforms.
Upon completion of the program, graduates can join travel agencies, tourism bureaus, tour operators, event planning firms, or local government tourism departments, with a specialized background in digital marketing and e-tourism.
Detailed Programme (Modules)
- Understanding and Composing a Written Message
- Oral Communication
- Conduct information monitoring
- Identify significant developments and changes in the environment
- Update the databases
- Produce information that aids decision-making
- Deliver messages tailored (in terms of content and channel) to the target audience
- Archive the information
- Help ensure the security of the tourism information system
- Mastering the Basics of Professional Language
- Sort and prioritize information
- Identify and explain the strengths of a region
- Implementation of historical, geographical, and economic education
- Organize the customer area and welcome customers
- Practice active listening with the client
- Identify the customer's needs
- Describe the key characteristics of the destinations or products in question
- Offer a tailored tourism experience
- Complete the sale
- Comply with legal, ethical, and professional standards
- Follow up on the sale
- Analyze the quality of the tourism service being sold
- Conduct a tour group
- Establish links between socioeconomic or legal developments and tourism
- Describe the role and status of tourism stakeholders
- Identify the threats and opportunities in the environment for a given tourism organization
- Identify the strengths and weaknesses of a given tourism organization
- Assessing the situation of a tourism organization
- Identify the characteristics of supply and demand (for a given service)
- Select suppliers and service providers
- Assemble the components of the service
- Negotiating the components of the service
- Determine the cost of the service
- Set a selling price in accordance with the sales policy and draft the offer
- Choosing the Right Distribution Networks
- Select appropriate communication materials
- Evaluate the design and implementation of the service
- Multimedia Content Creation
- Social Media
- Online Reputation
- WordPress
- Exploring and Implementing Digital Tools
- Marketing and Communications
- Team Management
- New Digital Customer Acquisition Strategies
Jobs & Careers
Travel Consultant / Counter Agent
Contribute to development and strategy.
Sales and Reservations Agent
Contribute to development and strategy.
Customer Service Representative
Contribute to development and strategy.
Why Choose Honest Inn Academy?
Accredited programmes
International recognition
Experiential learning
Immersive teaching
Professional network
Prestigious partnerships
Personalised support
From admission to integration